As we enter September there are still many great reasons to be stocking ice cream. The past few years have shown us that September and even October can still be great for impulse sales – and we have some great deals to help you make the most from your margins. Also as we enter the autumn months we encourage customers to look at the focus of their cabinet and move toward more take home ice cream and frozen food. Great Nights In are meal deals that many leading retailers are choosing to introduce to their businesses. For that reason this month we kick off with a fantastic linked deal bringing premium ice cream and premium pizzas together – see pages 10 & 11 for more details of this fantastic promotion.