A memorable treat often starts there
When people think about scooping ice cream, the first thing that usually comes to mind is flavour. But experienced operators know something else plays a huge role in customer experience — the cone.
A cone isn’t just a container. It’s part of the theatre. It changes how the ice cream looks, how it feels to eat, and often how much a customer is willing to spend.
That’s why cones are such an important part of the Consort Ice Cream & Leisure Brochure — because the right cone doesn’t just serve ice cream, it helps sell it.
The difference between a basic scoop and a memorable treat often starts there.
The Cone Is Part of the Experience
Ice cream is an emotional purchase. Customers buy it for fun, indulgence, and moments of enjoyment.
That’s why presentation matters.
Decorated waffle cones, dipped cones, and colourful options instantly turn a simple scoop into something eye-catching and exciting. They create that “treat” feeling before the customer even takes a bite.
As highlighted in the leisure brochure, decorated cones are designed to transform ice cream into a show-stopping treat, helping operators create memorable desserts that stand out.
For customers, that small upgrade changes the experience.
For operators, it changes the value.
A Simple Way to Increase Spend Per Sale
One of the biggest opportunities cones create is upselling.
Think about the difference between offering:
-
A standard scoop in a tub
-
A scoop in a waffle cone
-
A decorated or dipped cone
Each step increases the perceived value.
Decorated cones — like chocolate dipped, sprinkle coated, or biscuit crumb varieties — are especially powerful because they feel premium while remaining low cost per portion.
In the leisure brochure, many premium waffle cones cost around £0.45–£0.53 per cone, making them an easy way to upgrade the offer without dramatically increasing cost.
That small difference can translate into stronger margins with minimal extra effort.
Visual Products Sell Faster
Another reason cones matter is visibility.
Bright colours, decorated rims, and textured waffle designs naturally draw attention. They photograph well, look great in displays, and make ice cream counters feel more exciting.
In today’s world, customers often choose with their eyes first — and cones help create that visual appeal.
Some operators even build their menu around this idea:
-
Rainbow cones for children
-
Chocolate dipped cones for indulgent desserts
-
Tall waffle cones for larger servings
-
Mini cones for tasting or smaller portions
These small details create variety while using the same ice cream base.
Variety Helps Every Site
Not every location needs the same cone range, but having options matters.
The leisure brochure includes a wide selection to suit different operations, including:
-
Classic waffle cones
-
Sugar cones
-
Dipped and decorated cones
-
Sleeved cones for hygiene
-
Edible tubs and cups
-
Gluten-free options
This flexibility allows retailers to tailor their offer depending on their environment — whether that’s a café, seaside kiosk, leisure site, farm shop, or dessert parlour.
Why We Included This in the Leisure Brochure
The Consort Ice Cream & Leisure Brochure isn’t just a list of products.
It’s designed as a guide to help customers build ranges that drive sales, improve presentation, and maximise seasonal opportunities.
From impulse ice cream to scooping flavours, toppings, sauces and cones, everything inside is selected to help operators create an offer that customers recognise, trust, and enjoy.
And sometimes the smallest item — like the cone — can make the biggest difference.
