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Magnum, our most indulgent brand, was invented in 1989 with adults in mind. Magnum has all our senses covered, from the smooth curves of the ice cream to the seductive smell of chocolate. The sound of the first crack as you bite in, and then the feel of thick ice cream within. Magnum is second to none when it comes to taste and luxury – a thrill for all senses.
Magnum, our most indulgent brand, was invented in 1989 with adults in mind. Magnum has all our senses covered, from the smooth curves of the ice cream to the seductive smell of chocolate. The sound of the first crack as you bite in, and then the feel of thick ice cream within. Magnum is second to none when it comes to taste and luxury – a thrill for all senses.
When it comes to indulgence, Magnum is just what your pleasure-seeking customers are looking for. The perfect blend of velvety vanilla ice cream and luxurious thick cracking chocolate. It’s no wonder Magnum Classic and White are the #1 and #2 best-selling impulse singles all year round 2.
There really is only one Magnum – #StickToTheOriginal and stock up today.
Get ready to transport your customers on a pleasure express with not one but two new magical flavour innovations for 2024: Magnum Euphoria Pink Lemonade & Magnum Chill Blueberry Cookie.
Magnum Euphoria: Experience euphoric Magnum pleasure with a playful blend of ingredients. Made with our new tangy lemon ice-cream, raspberry sorbet and surprising popping candy to ignite your senses. Indulge into the world of Magnum Euphoria. Available in stick and mini.
Magnum Chill: Slow down and find some time for yourself through a relaxing moment of pleasure. Enjoy the perfect balance of vegan ingredients: refreshing blueberry sorbet, chocolate couverture, and crunchy cookies. Indulge into the world of Magnum Chill.
Did you know that Magnum had the #1 and #2 NPDs in 2023? 1 Or that stocking NPDs as part of your range can excite shoppers and boost sales by 15%? 2 What are you waiting for – Stock these premium sensations for your customers’ delight. #WhereverPleasureTakesYou
Magnum offers a luxurious range of products, and sales are bolstered through the creation of celebrity aspirations in partnership with some of the biggest global stars.
So, if you were in any doubt about stocking Magnum, think again; these products are not only brilliant and fulfil a sustainable agenda, but they are also backed by big-budget advertising to drive consumer demand.
We believe in responsible indulgence – that life’s pleasures shouldn’t come at the cost of our planet’s precious resources. From the cocoa communities we work with, to the way we package our products, to the ingredients we use. Read on to find out more about our commitment to sustainability.
Magnum is doing their bit for the planet too. They are committed to finding renewable energy solutions to ensure their whole operation is carbon neutral by 2030. Today, all products manufactured on Unilever sites are done so using 100% renewable grid electricity. They have signed the Cocoa Forest Initiative, which aims to eliminate deforestation, and have pledged to plant over 400,000 trees in the Ivory Coast.
It’s important that the farmers who grow the delicious ingredients Magnum uses are well looked after. They’ve launched a big social initiative called AWA. This will drive for the social and economic empowerment of women in the cocoa farming industries. In addition to this, Magnum already supports 40,000 people in Madagascar, where their Vanilla is grown, with health insurance and education.
