Unilever Introducing Calorie Cap On Ice Cream Brands

 In News

Unilever has confirmed that from spring this year its entire adult single-serve ice cream range will contain 250 calories or fewer as part of its commitment to help consumers “make healthier choices”. .

The size of popular ice-creams such Magnum, Cornetto, Ben & Jerry’s and Feast will be reduced in size by up to a third with some lines seeing minor recipe changes to meet the calorie cap. However, whilst the price of these smaller products will be reduced, reports suggested their new cost will not fully reflect the size reduction with the price per gram increasing, potentially risking a customer backlash.

Some higher calorie products (worth over £5m annually in UK retail sales) such as the Magnum Infinity Chocolate & Caramel and Cornetto Choc ‘n’ Ball will also be dropped completely from Unilever’s range.

The move follows the introduction of 110kcal or fewer across Unilever’s children’s ice cream range and is part of the group’s Sustainable Living Plan aimed at helping people take action to improve their health and well-being. Central to this is providing consumers with access to an increased choice of products that are lower in calories.

Noel Clarke, Brand Building Director for Ice Cream, Unilever UK & Ireland, explained: “We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice creams as part of a balanced lifestyle.

“It was important there be no compromise to taste or quality and that’s exactly what we’ve delivered. Our products will still taste as good as ever, but through a process of development and resizing we will ensure our entire single-serve ice cream portfolio will contain 250 calories or fewer.”

A number of major food brands and supermarkets have been cutting the size of their products and reducing sugar levels amid growing pressure on the industry to help control soaring levels of obesity in the UK. Earlier this month, England’s chief medical officer Dame Sally Davies said that the food and drink industry is “on notice” that a sugar tax will be brought in unless it curbs the amount of sugar in people’s diets.

In recent years the likes of Cadbury and Mars have been reducing the size of their most popular chocolate lines. However, they have faced accusations that shrinking the size of products has allowed them to increase their profit margins.
NamNews – Monday 25th January 2016

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