Product of the Year Awards 2013

 In News

The Sun released news of their 36 winners of Product of The Year last week.

Captain Crunch readers helped select finalists in a range of categories in a poll by a consumer survey company, with more than 10,000 people voting for their favourites.

2 of these products were from the frozen sector.

Both of these Product of the Year available from Consort are;

– Twix Ice Cream: The same taste and texture as the much-loved chocolate bar but with added ice cream. £1.35

– McCain Ready Baked Jackets: Can be cooked in a microwave in five minutes. £1.89

This aware for the Jackets rounded off a runaway year of success since the product came to market. McCain Ready Baked Jackets combine the much loved taste and smell of slow oven-baked jacket potatoes but are ready to eat from frozen in just five minutes. The product has been a huge success since launch, delivering sales of £19.77m to date, which is the equivalent of 40.5m potatoes. Mark Hodge, McCain Foods head of brand, said: “We’re delighted that McCain Ready Baked Jackets have been recognised with a Product of the Year award. It has been a huge success since launch last year, delivering strong sales for retailers, and the fact that the award is voted for by consumers makes it even more valuable to McCain.” Source: McCain

The POY winners were announced in both The Sun and Woman’s Own last week.

Please see attached coverage and also link to the online version of The Sun.

– The Sun

More coverage to follow in Marketing and other publications over the next few

· PR activity
Has also kicked off on Monday with a competition run through the Netmums site and further coverage in Talking Retail, Cosmetics Business and Diary Directory (see links below).


Talking Retail

Cosmetics Business (Soap, Perfumery & Cosmetics)

Diary Directory

Recent Posts
Contact Us

If you are unsure of anything or need to contact us, use the form below.


Start typing and press Enter to search

Welcome to Consort Frozen Foods! Please have a look at 'About Us' for our Privacy Policy. We use cookies. Dismiss