Product of the Year Awards 2013

 In News

The Sun released news of their 36 winners of Product of The Year last week.

Captain Crunch readers helped select finalists in a range of categories in a poll by a consumer survey company, with more than 10,000 people voting for their favourites.

2 of these products were from the frozen sector.

Both of these Product of the Year available from Consort are;

– Twix Ice Cream: The same taste and texture as the much-loved chocolate bar but with added ice cream. £1.35

– McCain Ready Baked Jackets: Can be cooked in a microwave in five minutes. £1.89

This aware for the Jackets rounded off a runaway year of success since the product came to market. McCain Ready Baked Jackets combine the much loved taste and smell of slow oven-baked jacket potatoes but are ready to eat from frozen in just five minutes. The product has been a huge success since launch, delivering sales of £19.77m to date, which is the equivalent of 40.5m potatoes. Mark Hodge, McCain Foods head of brand, said: “We’re delighted that McCain Ready Baked Jackets have been recognised with a Product of the Year award. It has been a huge success since launch last year, delivering strong sales for retailers, and the fact that the award is voted for by consumers makes it even more valuable to McCain.” Source: McCain

The POY winners were announced in both The Sun and Woman’s Own last week.

Please see attached coverage and also link to the online version of The Sun.

– The Sun

https://www.thesun.co.uk/sol/homepage/news/money/captaincrunch/4768007/Captain-Crunchs-Product-Of-The-Year-The-Winners.html

More coverage to follow in Marketing and other publications over the next few
days.

· PR activity
Has also kicked off on Monday with a competition run through the Netmums site and further coverage in Talking Retail, Cosmetics Business and Diary Directory (see links below).

Netmums
https://www.netmums.com/home/netmums-competitions-offers/win-a-product-of-the-year-goody-bag

Talking Retail
https://www.talkingretail.com/news/industry-news/2013-product-of-the-year-winners-announced

Cosmetics Business (Soap, Perfumery & Cosmetics)
https://www.cosmeticsbusiness.com/news/article_page/Product_of_the_Year_UK_winners_announced/83210

Diary Directory
https://diarydirectory.blogspot.co.uk/2013/01/nivea-among-winners-in-product-of-year.html

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