It’s not all over for Christmas 2014 yet, according to new research from him! research & consulting. A survey carried out yesterday found that only 7% of UK adults have done all of their food & drink shopping for Christmas; a further 46% have done at least half of their shopping; and an astounding 16%
of last-minute shoppers claim to have done none of their Christmas food and drink shopping yet!
him! expects convenience stores to attract a significant amount of this last minute footfall with 1-in-2 UK adults saying they’ll be in their local convenience store buying last minute items for Christmas.
“Soft drinks, alcohol and confectionery are two of the key footfall driving categories over Christmas with 17% of UK adults saying they’ll be buying them from their local store,” commented Katie Littler, Insights Director at him! “But relatively low proportions will turn to Convenience stores for a last minute Christmas gift (6%), cards (7%) or wrapping paper (8%) – it seems
convenience stores are still not seen as a credible destination for these categories.”
And what about the last minute items for Christmas dinner? The gravy granulesor the butter or an extra pack of mince pies? More than 1-in-10 will make that dash to their local convenience store in the days before Christmas, demonstrating the critical role UK convenience provides in ensuring their customers have a very merry Christmas!
NamNews – Tuesday 16th December 2014
Consort says – what about yorkshire puddings, sausage rolls and all thoseother distressed purchases? Be ready to help your customers in need by stocking up.