McCain’s next edition of our award-winning advert is on its way, going live this week. The £2.5 million multi-channel campaign will be rolled out across TV, VOD, OOH, cinema, print, radio, online media and social channels for six weeks. The advert is the third instalment in the We Are Family series and features ten real-life families from around the UK, showing how differences can bring families closer together when discussed and debated around the dinner table.
WATCH IT ON TV FROM MONDAY or watch it now.