Häagen-Dazs today confirms its brand status in the UK by joining the top 20 on the highly anticipated annual Superbrands list for the first time. Awarded the number 19 spot, Häagen-Dazs have leveraged its 50 years plus heritage to culminate to a position as a leading UK brand.
2014 saw Häagen-Dazs reveal its new campaign ‘Real Emotions’ and brand manifesto, championing its belief that “nothing is better than real” when it comes to ingredients. In 53 years, the recipe for the ever popular Häagen-Dazs Vanilla still remains the same and contains just five key ingredients – vanilla, cream, milk, sugar and free-range eggs. Also an innovator in luxury ice cream, Häagen-Dazs has continued to invigorate the market over the past year with exciting new flavours such as Vanilla & Florentine, and Salted Caramel (now a top five seller in the UK) as well as the very on-trend Yuzu Citrus & Cream launching just last week.
Speaking of the key ingredients for success, Jennifer Jorgensen, Häagen-Dazs Marketing Director comments: “Achieving Superbrands status is extremely significant for us in that it demonstrates our continued commitment to our consumers, to deliver a quality, premium product”
Superbrands are rated by both an expert council and consumers, with a Superbrand being considered one that has “established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over other brands, which (consciously or sub-consciously) customers want and recognise.” Brands are also then evaluated on quality, reliability and distinction.