Frozen food retail sector continues to grow

 In News
New figures from Kantar Worldpanel have shown that the frozen food retail market has achieved value growth in 25 out of the last 26 quarters, and a year-on-year value growth of 5.8% for the year to 25 November 2012.

The retail frozen food market is now valued at just under £5.6bn in the UK, an impressive figure in light of current economic conditions.

Frozen meat and poultry products performed strongly, with 10.3% value year-on-year growth, representing an extremely healthy year for frozen meat and poultry producers.

British Frozen Food Federation director general Brian Young said: “The latest figures for the frozen retail sector have again demonstrated that the industry is continuing to thrive despite the ongoing recession.

“As consumers increasingly recognise the benefits of frozen food in helping them provide nutritional, good quality family meals at a fair price, we expect this positive trend to continue.

“With no sign of economic revival on the horizon, household budgets will continue to be under pressure from increasing food inflation and fuel costs.

As disposable income continues to be squeezed, consumers will need to be ever diligent in managing their household budgets.

The quality, nutrition and value of frozen foods mean that the prospects for this retail category continue to be extremely bright.”

Source: British Frozen Food Federation

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