Frozen Food Outperforming Market
Latest data shows that the frozen food market is continuing to see outperform the wider grocery market with value growth across almost every category.
Statistics provided by Kantar Worldpanel show the value of the retail frozen food market as a whole rose 3% year-on-year to £5.8bn (52 weeks to 18 June 2017).
Ice cream and confectionery categories continued to drive growth with a combined increase in value of over half a million pounds year-on-year. These two categories, which include on trend frozen fruit, also saw 5% and 8.7% volume growth respectively and now represent 22% of the value of the total frozen food retail market.
Another category performing well is frozen vegetables which have seen a 4.5% value and 3.4% volume growth year-on-year. Notable growth products in this category were sweet potato and diced onions which have tapped into the growing consumer trend for convenient nutrition and easy meal-prep.
John Hyman, Chief Executive of British Frozen Food Federation (BFFF), said: “This quarter’s results are particularly encouraging with almost across the board value growth and exceptional volume growth in many categories.
“What we’re seeing is a testament to the fact that frozen food, particularly frozen fruits and vegetable ingredients, is ideally placed to tap into the trends underpinning consumer eating habits.
“More and more people are jumping on the meal-prep trend and frozen makes it even easier to access convenient yet nutritious food as well as the occasional sweet treat which is seeing sales rise.”