Birds Eye – Horse DNA Statement
The following statement has been released and posted onto the Birds Eye website and you may share with your customers.Statement concerning the discovery of horse (equine) DNA in some beef productsGiven the on-going concerns about horsemeat in certain competitors’ products, we want to reassure customers that no meat or ingredients in Birds Eye products originate from the implicated suppliers and that there is no evidence to suggest that any of our beef products are affected.
Our trusted long-term suppliers have conducted rigorous checks and given us assurances that our products contain only what is labelled on-pack. We have instigated on-going checks and DNA testing with them for all new products entering their production facilities to give customers even greater confidence in our products.
We are co-operating fully with the FSA and have already begun the process of further testing to comply with their requests.
All Birds Eye products remain on sale through supermarkets and consumers should call our Careline on 0800 33 22 77 (or from the Republic of Ireland call 1850 298 398) if they have any further questions.
BDE Regional Wholesale
Birds Eye Limited
Registered in England & Wales | Company No 343496 | Registered Office: No. 5 New Square | Bedfont Lakes Business Park | Feltham | Middlesex | TW14 8HA